Where are you from? Los Angeles, CA
What are your hobbies? SoulCycle, Paddleboarding, trying new restaurants, going to concerts and of course…shopping!
NOEL, ON WORK
What does a normal day for you entail? A workday for me would include time spent at the office and/or driving around town to various client meetings. I can be in multiple offices in multiple cities in any given day. I also occasionally travel out of state for work and also spend time at evening events, so my routine isn’t consistently normal.
Tell us about your career trajectory: My very first job was working at The Hollywood Bowl while I was in high school. My first job in media was a post-college internship for a small boutique advertising agency in San Francisco. I knew that I wanted to make a change from the agency side to the sales side, so after 2 years in SF I decided to move back to LA to take a job at Time Inc. with Real Simple. I wouldn’t say that I’ve had to make any drastic changes per se, but I’ve definitely had to take a leap of faith here and there, which for the most part has always paid off!
What were some game changing moments in your career? Digital advertising was still at an early stage when I left the agency side, and prior to moving back to LA, I had been focusing on Traditional Media (print, TV, broadcast, etc.). I knew I wanted to make the jump into digital but had very little background knowledge of the space, so I made concerted efforts to get my feet wet at every opportunity. The transitional road, so to speak, was bumpy at times but changing my focus early on really paid off in the long run.
What’s been your biggest challenge in building your career? My biggest challenge has been navigating the intricate web that is the advertising sales industry. In the beginning, it’s all about getting your foot in the door and gaining experience as a seller, which is often hard to come by. Once you have the initial year or two under your belt, there are companies popping up every day that are hungry for sales people. As a seasoned seller, you’re constantly getting phone calls and emails from headhunters who are incredibly eager to fill openings, and it often comes down to an extensive amount of homework combined with a good old gut check. At the end of the day, it’s a very strategic process in choosing where you go next – you want to build foundational stepping-stones towards your dream job. Then there’s that day when Refinery29 comes knocking on your door, and you realize that your gut checks are working!
What qualities have you developed that have been essential to your success? In any sales job, having a thick skin can be incredibly helpful in maintaining your day-to-day sanity. I’ve also developed the ability to think on my feet and be open to change. Things transition in the blink of an eye in today’s digital landscape and being able to adapt to this type of constant change has been extremely beneficial.
Can you give our customers some career tips? Be true to yourself first and foremost. Understand what your skill set is and what your strengths and weaknesses are, and how all of those will be applied in your daily job tasks.
Find something that you love to do, or something that you know you will grow to love. Happiness in your career will permeate into all other aspects and areas of your life. Don’t let setbacks deter you – they are the foundational blocks of your success!
NOEL, ON LIFE
There are only 24 hours in a day. How do you balance your life? While it’s often difficult to balance work and personal life, I’ve learned that it’s important to take time for myself. The career I’ve chosen doesn’t lend itself to a typical 9 to 5 schedule so it’s important to make sure I’ve allocated time in the day to unwind, even if it means I have work to finish up later in the day. I’ll make time for dinner with friends, or schedule SoulCycle or ClassPass activities in advance. I just discovered guided meditation classes, which may sound cheesy, but they’re an incredible way to end a work day!
What or who do you look to for motivation? The phrase “You have the same number of hours in a day as Beyonce” comes to mind! Joking aside, I’m definitely motivated by the women around me. Friends, family and colleagues are constantly inspiring me to work harder, push boundaries and shoot for the stars. Motivation can also come in the form of huge life changes, and given that I’m getting married this year, I’ve discovered this firsthand!
What are some motivational words you live by? I believe wholeheartedly in the ethos that you must fail in order to succeed. No one’s path to success is easy, and it’s those difficulties that you endure along the way that build character and mold you into who you are.
Any life advice you would now give to your younger self? A question that I often ask myself when I am feeling stressed or have had a bad day is, will this have a long-term effect on your life, or will you even remember this in a year from now? If I had asked myself that question when I was younger I would have saved myself much headache and heartache!
I would have also said that you have your entire life ahead of you, so take your time and realize that there’s no need to rush into anything. Things tend to happen for a reason, so don’t get upset when things don’t go as you envisioned. The alternative might be your best bet anyway!
I can’t go a week without reading Refinery29, naturally!
My must-have app is Instagram or Uber
When I am exhausted, my favorite way to unwind is Guilty-pleasure TV shows
Pour me a glass of The Brixton cocktail from Petty Cash Taqueria
You’ll never hear me say “Cool Beans”
NOEL, ON AELLA
What do you look for in clothing for work? I’m representing a brand that is very stylish, so I don’t want to look disheveled. Definitely it’s changed since I started at Refinery29. But I still try, every morning, for my dress to fit what I’m doing for the rest of the day.
When you put on your AELLA skirt, what was the first thing you thought of? Every other pencil skirt I’ve tried on has been really stiff. But I loved the way that this fabric moves- it’s stretchy I felt like I wasn’t constrained. It’s not constricting, which a lot of slimming pencil skirt are.
How would you describe AELLA clothing to first time customers? It’s clothing for the woman, who is running around all day, who is very busy, going from meeting to meeting. It’s versatile and you can wear from point A to point B. And it’s forgiving; it’s comfortable. You have a lot of stuff in colors that I already wear, so everything would work into my wardrobe seamlessly.